Question 1

How am I charged for WhatsApp messages?

Accepted Answer

WhatsApp campaigns are paid per message. Messages included in your plan are used first. After that, each message is paid from your WhatsApp credits, which you buy in Naira or Dollars from your account settings.

Question 2

Why does the price depend on the country?

Accepted Answer

WhatsApp charges a different rate for each country, based on the recipient's phone number. Some countries have their own rate and the rest are grouped into regions, so a message to Ghana costs the Rest of Africa rate.

Question 3

What's the difference between marketing and utility messages?

Accepted Answer

Marketing messages promote your business: offers, announcements and newsletters. Utility messages follow up on something a customer did, like an order confirmation or a delivery update. WhatsApp reviews each template and sets its type, and utility messages cost less.

Question 4

Am I charged for messages that aren't delivered?

Accepted Answer

No. If a message can't be delivered, for example because the number isn't on WhatsApp, its cost goes back to your plan messages or WhatsApp credits.

Question 5

What happens if I run out of credits during a campaign?

Accepted Answer

The campaign pauses before any unpaid message is sent. Buy more credits and resume it, and the contacts who haven't received the message yet are sent then.

Question 6

Do prices change?

Accepted Answer

WhatsApp can change its prices on the first day of January, April, July and October, with at least a month's notice. This page always shows the current price, and the review step before you send a campaign shows its estimated cost.

Question 7

Do you offer volume discounts?

Accepted Answer

Yes. If you send large volumes, the Custom plan includes discounted WhatsApp pricing. Contact our team for a quote.

WhatsApp Pricing by Country,
Pay per Delivered Message

Ready to scale?

WhatsApp Pricing by Country,Pay per Delivered Message

Ready to scale?

WhatsApp Pricing by Country,
Pay per Delivered Message